Commercial real estate market intelligence has a structural supply problem that the industry’s largest data vendors have not solved. CoStar, CBRE, and JLL publish comprehensive market reports on vacancy rates, absorption, and asking rents across major metropolitan statistical areas, but the data underlying these reports is aggregated, lagged by 30 to 90 days, and standardized to statistical averages that obscure the deal-level intelligence that actually matters for CRE transactions. A broker trying to advise a tenant on a relocation decision needs to know not what the average asking rent is in Midtown Manhattan, but what the effective rent, free rent concession, and tenant improvement package look like for comparable deals that closed in the past 60 days in buildings with the specific characteristics their client is targeting. That granular, current, comparable-transaction intelligence is what the market currently leaves in the hands of brokers with large personal networks and access to proprietary deal databases that are expensive, incomplete, or both. According to Green Street’s 2024 CRE Technology Adoption Report, 67 percent of institutional CRE professionals identify lack of granular market intelligence as the primary friction point in their deal execution process. The platforms that can aggregate and structure deal-level market intelligence at scale, and make it accessible through modern query interfaces rather than static report PDFs, represent one of the highest-value AI applications in commercial real estate.
Orbital is a market intelligence platform designed to deliver granular, current CRE market data through an AI-powered query interface that allows commercial real estate professionals to ask specific deal-level questions and receive structured answers drawn from a continuously updated transaction and listing database. The platform aggregates data from public records, listing services, broker networks, and proprietary data partnerships to build a property-level intelligence layer that goes beyond the market-level statistics available in standard CRE data products. Orbital’s AI layer applies natural language processing to allow users to query the database in plain language, asking questions like “what are effective rents for 10,000 to 25,000 square foot office tenants in Class B buildings in Chicago’s West Loop over the past 6 months” and receiving structured responses with comparable deal data, trend analysis, and confidence indicators rather than a list of database records to manually sort through. The platform is positioned primarily for tenant representation brokers, investment sales advisors, and asset managers who need current market intelligence as a competitive tool rather than a historical reporting exercise.
Orbital enters a market intelligence segment that includes CoStar, CompStak, Reonomy, and Cherre, each occupying a different position on the granularity-coverage spectrum. Orbital’s differentiation is the AI query interface and the focus on deal-level effective rent data rather than asking rent statistics, which addresses the most significant data gap in the CRE broker’s daily workflow. The platform is earlier in its market development than the established data vendors, which is reflected in a 9AI score that acknowledges strong product concept and execution potential alongside honest assessment of data coverage depth and enterprise adoption scale that is still developing. 9AI Score: 79/100, Grade C+.
What Orbital Actually Does
Orbital’s feature architecture centers on three integrated capabilities that together address the market intelligence workflow of CRE transaction professionals. The first and primary capability is the AI-powered market query interface, which allows users to ask natural language questions about market conditions, comparable transactions, and property-specific data and receive structured responses that synthesize the relevant data from Orbital’s underlying database. The query interface goes beyond keyword search by applying semantic understanding to CRE market questions, recognizing that “what are tenants paying in River North” is a question about effective net rents in a Chicago submarket, not a request for documents containing those words. The interface returns ranked comparable transactions with relevant data fields, submarket trend charts, and confidence indicators that communicate how current and complete the underlying data is for the specific query. The second capability is a comparable transaction database that aggregates deal-level data from multiple sources including public lease filings, voluntary broker contributions, listing service data, and proprietary data partnerships. The depth of this database varies significantly by market and asset class, with primary gateway markets (New York, Los Angeles, Chicago, Boston) having substantially more data than secondary and tertiary markets. The third capability is property intelligence profiles, which aggregate all available data about specific properties into structured records covering ownership history, lease history, current tenancy information, recent comparable transactions in the building and submarket, and market trend data relevant to the property’s position. For a tenant representation broker building a market survey for a relocation decision, Orbital’s combination of natural language querying and structured comparable data can reduce the research component of market survey preparation from a half-day task to approximately 45 minutes, with the broker’s value-add shifting from data gathering to analytical interpretation and strategic advice. The ideal Practitioner Profile for Orbital is a mid-market tenant representation or investment sales broker in a primary or major secondary US market who currently relies on personal network calls and manual CoStar searches to gather market intelligence, and needs a faster, more systematic approach to comparable data compilation for pitch materials, market surveys, and client advisory work.
Orbital — 9AI Score: 79/100
BestCRE.com 9AI Framework v2
The 9AI Assessment: Orbital Under the Microscope
CRE Relevance: 9/10
Orbital addresses one of the most consistently cited pain points in CRE transaction work: the gap between the market-level statistics available in standard data products and the deal-level intelligence that practitioners actually need to advise clients and win mandates. The platform’s focus on effective rent comparables, submarket trend analysis, and property-level intelligence profiles maps directly to the daily information needs of tenant representation brokers and investment sales advisors. The AI query interface is specifically designed for CRE practitioners rather than data analysts, allowing natural language questions about market conditions without requiring database query syntax or familiarity with data field structures. The platform’s coverage of office, retail, and industrial transactions aligns with the core CRE transaction market. The relevance score is limited from a perfect 10 by data coverage gaps in secondary and tertiary markets and the current absence of robust multifamily and hospitality transaction data. In practice: for a broker or asset manager operating in primary US markets who needs current deal-level intelligence rather than lagged market statistics, Orbital’s relevance to their daily workflow is among the highest of any CRE AI platform reviewed on BestCRE.
Data Quality & Sources: 7/10
Orbital’s data quality is the dimension where the platform faces its most significant growth challenge. The platform aggregates data from multiple sources including public lease filings, voluntary broker contributions, listing service data, and proprietary data partnerships, but the coverage and completeness of this aggregated dataset varies significantly by market, submarket, and asset type. In primary gateway markets where public lease filing requirements create a mandatory data trail and broker networks are dense, Orbital’s comparable transaction database is genuinely useful for market survey preparation. In secondary markets, data sparsity means the platform frequently returns confidence indicators that signal limited comparable availability, reducing its utility precisely where practitioners with less established market networks might benefit most from systematic data access. The platform’s confidence scoring system is a meaningful data quality feature that communicates uncertainty honestly rather than presenting all outputs with uniform confidence. Voluntary broker contribution networks carry an inherent survivorship bias toward completed deals at market-conforming terms, potentially understating the concession packages being offered in softer market conditions. In practice: Orbital’s data quality is sufficient for primary market CRE practitioners supplementing their existing CoStar subscriptions but not yet strong enough to serve as a standalone market intelligence source across a national portfolio.
Ease of Adoption: 8/10
Orbital’s natural language query interface is the platform’s most accessible feature and its most important adoption driver. CRE practitioners who are accustomed to asking their assistant or junior broker to “pull comps on 15,000 square foot office deals in Buckhead” can ask Orbital the same question and receive a structured response without learning any new query syntax or data field taxonomy. The onboarding experience is designed for practitioners rather than data analysts, with guided query templates that demonstrate the platform’s capabilities for the most common use cases including market surveys, pitch preparation, and comparable analysis. Account setup and initial configuration are straightforward for individual brokers and small teams. Adoption friction increases for larger brokerage teams that want to integrate Orbital into standardized pitch and market survey workflows, as this requires alignment on query standards and output formatting that takes time to develop within a team context. The platform’s export capabilities for generating formatted market survey sections are improving but not yet at the level of automation that would allow Orbital to significantly reduce the production time for pitch books and client presentations beyond the research phase. In practice: Orbital is among the easiest CRE market intelligence tools to begin using productively, with meaningful value accessible from the first query session without extended onboarding.
Output Accuracy: 7/10
Orbital’s output accuracy is adequate for the market intelligence use case in well-covered markets but requires practitioner judgment to interpret in data-sparse markets and submarket segments. The platform’s comparable transaction outputs include source attribution and confidence indicators that allow users to assess the reliability of specific data points before using them in client deliverables. For primary market queries with strong comparable availability, Orbital’s outputs have been verified by users to align with their own market knowledge and with data from other sources, which is the most meaningful accuracy test for a market intelligence platform. The accuracy challenges arise when queries cover submarkets or deal structures with limited comparable data, where the platform’s AI layer may synthesize outputs from a limited comparable set that does not fully represent the relevant market context. The natural language query interface introduces an accuracy risk at the query interpretation layer: occasionally the platform interprets a query in a direction that is semantically plausible but not exactly what the user intended, producing accurate data that answers a slightly different question. Orbital’s confidence indicators help manage this risk by flagging when the underlying data is limited. In practice: Orbital’s output accuracy is sufficient for professional market research use when practitioners apply appropriate judgment to confidence indicators and verify high-stakes data points against other sources.
Integration & Workflow Fit: 8/10
Orbital’s workflow integration is designed around the market survey and pitch preparation workflow of CRE transaction brokers, which is a more targeted integration design than the broad CRE software ecosystem connectivity that other platforms prioritize. The platform allows users to export comparable data, trend charts, and property intelligence summaries in formats suitable for direct insertion into pitch books and market survey presentations, reducing the copy-paste workflow that currently characterizes most broker research processes. Integration with CoStar is particularly relevant: Orbital is designed to complement rather than replace a CoStar subscription, providing the deal-level effective rent intelligence that CoStar aggregates at the market statistical level. The platform’s API allows integration with CRM systems and transaction management tools for brokers who want to systematize their market intelligence workflows across their deal pipeline. Browser extension capabilities bring Orbital data into the research workflows that brokers are already using rather than requiring a context switch to a separate application. The integration gap to watch is connection to pitch book and presentation platforms, where deeper Canva, PowerPoint, or Google Slides integration would allow Orbital data to flow directly into formatted client deliverables without manual formatting. In practice: Orbital integrates well into the research phase of transaction advisory workflows, with presentation layer integration as a meaningful near-term enhancement opportunity.
Pricing Transparency: 7/10
Orbital offers more pricing transparency than most CRE market intelligence platforms, with published tiers that allow prospective users to evaluate the cost-benefit case without requiring a sales engagement for basic information. Individual broker subscriptions are priced at a level that is accessible for independent practitioners, with team and enterprise plans that scale for brokerage teams and institutional users. The pricing structure is cleaner than CoStar’s opaque per-module bundling that creates significant friction in procurement evaluation, and more transparent than most dedicated CRE AI platforms that require a custom quote process. The primary pricing complexity for Orbital involves data access tiers, where the depth of comparable transaction data available varies with subscription level, requiring users to understand what data coverage they need before selecting a plan. Enterprise pricing for institutional asset managers and large brokerage teams involves custom contracts that go beyond the published tier structure. In practice: Orbital’s pricing transparency is above average for the CRE market intelligence category, and the existence of accessible entry-level individual subscription pricing is a meaningful differentiator for independent practitioners who cannot justify CoStar’s minimum contract commitment.
Support & Reliability: 8/10
Orbital’s support model reflects the transactional urgency of its primary user base. Brokers who need to pull market intelligence for a pitch meeting that starts in two hours do not have tolerance for support response times measured in business days, and Orbital’s support infrastructure appears designed with this reality in mind. The platform offers in-app support, a knowledge base covering common query types and data interpretation questions, and responsive customer support for technical and data coverage questions. Platform reliability has been consistently strong based on available user review data, with no significant outages that have disrupted time-sensitive research workflows. The company updates its data coverage regularly, and the frequency and quality of these updates is a direct function of the health of its data partnerships and broker contribution networks. The primary support gap is in the depth of guidance available for complex analytical use cases, where practitioners who want to build systematic comparable analysis frameworks across their deal pipeline would benefit from more structured methodology documentation than the current support resources provide. In practice: Orbital’s support and reliability profile is appropriate for a market intelligence tool serving transaction professionals with time-sensitive research needs.
Innovation & Roadmap: 8/10
Orbital’s innovation trajectory points toward becoming a full-cycle CRE market intelligence layer that covers not only historical and current comparable data but also forward-looking market signals derived from AI analysis of demand indicators, construction pipelines, and tenant movement patterns. The roadmap appears to include predictive analytics capabilities that would allow practitioners to anticipate market inflection points before they are reflected in published market statistics, which would represent a genuine competitive intelligence advantage for subscribers over both their clients and their competitors. Data coverage expansion into secondary and tertiary markets is a necessary roadmap item for the platform to achieve national scale. The integration of social and business data signals (corporate hiring announcements, expansion plans, headquarters decisions) with lease market data represents a high-value enhancement that would make Orbital relevant not just at the data retrieval stage but at the earliest stages of demand identification. The competitive pressure in the CRE market intelligence space is significant, with CoStar aggressively expanding its AI capabilities and well-funded startups like Cherre and Reonomy building toward similar goals from different data foundation positions. In practice: Orbital’s innovation roadmap is ambitious and coherent, with data coverage expansion and predictive analytics as the execution priorities that will determine whether it achieves market leadership in AI-powered CRE intelligence.
Market Reputation: 7/10
Orbital has established an early positive market reputation among transaction-focused CRE practitioners, particularly in tenant representation and investment sales roles in primary US markets. User reviews highlight the natural language query interface and the speed of market survey preparation as the platform’s strongest value propositions, with data coverage depth in secondary markets and the desire for deeper pitch book integration as the most common enhancement requests. The platform has received coverage in CRE technology media and PropTech conference programming, building awareness beyond its existing customer base. Orbital’s market reputation is limited by its relatively early stage of market development relative to established data vendors with decades of brand recognition in the CRE intelligence space. The company has not yet achieved significant penetration in institutional asset management and large brokerage environments where CoStar’s deep integration into existing workflows creates significant switching cost inertia. Growing awareness among independent and mid-market brokers who are more willing to experiment with new platforms is driving adoption, and early customer success stories in primary markets are building the reference base that enterprise sales efforts require. In practice: Orbital’s market reputation is building in the right direction, with strong initial product credibility that needs to be reinforced by broader institutional adoption to reach its market potential.
Who Should Use Orbital
Orbital delivers maximum value for tenant representation brokers and investment sales advisors operating in primary and major secondary US markets who currently rely on manual CoStar searches and personal network calls to gather market intelligence for pitches and market surveys. The platform is particularly well-suited for independent brokers and mid-size brokerage teams that do not have the dedicated research staff that large institutional brokerage houses deploy for market intelligence, and who need a systematic way to access deal-level comparable data quickly without the overhead of maintaining comprehensive manual comparable files. Asset managers at mid-market REITs and private equity real estate firms who monitor specific submarkets for acquisition and disposition timing benefit from Orbital’s trend analysis and market condition monitoring capabilities. CRE advisors who specialize in site selection, portfolio rationalization, or lease negotiation advisory will find the granular submarket data and comparable transaction analysis directly applicable to their client work. Investment research analysts tracking specific CRE markets for allocation decisions will benefit from the platform’s ability to surface current deal-level intelligence that is not available in published market reports. The platform is most valuable in office, retail, and industrial markets within primary gateway metros and major secondary markets where data coverage is sufficient to support meaningful comparable analysis.
Who Should Not Use Orbital
Orbital is not the right choice for practitioners who primarily operate in secondary and tertiary markets where the platform’s data coverage is currently insufficient to support reliable comparable analysis. Brokers and asset managers in smaller metros will find that Orbital’s confidence indicators frequently signal limited data availability, making the platform a poor investment relative to its cost for their specific geographic focus. The platform is also not appropriate as a replacement for a CoStar subscription for institutional users who need comprehensive market coverage including listing availability, property records, and loan data in addition to comparable transaction intelligence. Orbital addresses a specific slice of the CRE data needs stack rather than the full data stack. Organizations seeking a CRE data platform with robust API access for building systematic quantitative market models will find that Orbital’s data coverage and API depth are not yet at the level required for institutional quantitative research workflows. Multifamily-focused practitioners will find that Orbital’s current asset class coverage is oriented toward commercial properties rather than apartment and residential investment, limiting its relevance for that segment of the CRE market.
Pricing Reality Check
Orbital’s pricing is more accessible and transparent than most CRE market intelligence platforms, with published tier structures that allow prospective users to evaluate the platform without a sales engagement. Individual broker subscriptions are estimated in the range of $150 to $400 per month depending on the data access tier and geographic coverage scope. Team plans for brokerage groups of 5 to 20 practitioners are estimated at $500 to $2,000 per month with per-seat pricing and shared data access. Enterprise contracts for institutional asset managers and large brokerage platforms are custom-priced based on user volume, geographic scope, and API access requirements. The ROI case for individual broker users is straightforward: if Orbital reduces market survey preparation time by 3 hours per survey and a broker produces 4 surveys per month at a billing rate of $150 per hour, the platform generates approximately $1,800 in recovered billable time per month against a subscription cost that is a fraction of that figure. The more meaningful ROI driver is competitive win rate improvement: brokers who consistently present better, more current market intelligence in their pitches win more mandates, and the incremental commission revenue from a single additional mandate per year typically exceeds a year’s subscription cost by a significant multiple.
Integration and Stack Fit
Orbital is designed to complement rather than replace the CRE technology stack that transaction professionals already use. The platform’s most important integration relationship is with CoStar, where Orbital provides the deal-level effective rent intelligence that CoStar aggregates to market-level statistics, making the two platforms genuinely complementary for practitioners who need both coverage and granularity. CRM integrations for deal tracking and client relationship management allow Orbital’s market intelligence to be connected to specific deal records and client advisory relationships rather than existing as a separate research silo. Browser extension functionality brings Orbital data into the web-based research workflows that brokers use daily, reducing the context switching that makes new tool adoption difficult. Export capabilities for PowerPoint, Excel, and PDF formats allow Orbital outputs to flow into standard pitch book and market survey production workflows, though the formatting automation is not yet at the level that would allow direct template population without manual adjustment. The platform’s API supports integration with custom applications and automated workflow systems for organizations with development resources. The most significant integration gap is deep connectivity with presentation and pitch book production platforms, where more sophisticated template integration would reduce the time from Orbital query to formatted client deliverable.
Competitive Landscape
Orbital competes in a CRE market intelligence segment that ranges from established data giants like CoStar to emerging AI-native platforms like Cherre and Reonomy. CoStar remains the dominant platform by data coverage and institutional adoption, but its asking-rent orientation and static report format leave the deal-level effective rent intelligence gap that Orbital targets. CompStak has established a strong position in the comparable lease data segment with a broker contribution network model that has accumulated significant deal-level data over a longer operating history than Orbital, giving it a coverage depth advantage in most markets. Reonomy focuses primarily on property ownership and investment data rather than transaction market intelligence, making it more complementary to than competitive with Orbital for deal-level comparable analysis. Cherre targets institutional data aggregation at the portfolio level rather than the transaction research workflow that Orbital serves, placing it in a different buyer segment. The direct competitive matchup that Orbital needs to win is against CompStak, where Orbital’s AI query interface and more modern user experience create a potential preference advantage among practitioners who find CompStak’s interface dated. CoStar’s AI development program represents the most significant long-term competitive threat, as the company has the data coverage and institutional relationships to integrate AI query capabilities into a platform that practitioners already subscribe to and depend on daily.
The Bottom Line
Orbital’s C+ grade at 79 points on the 9AI Framework reflects a platform with a compelling product concept and meaningful early execution, operating in a market where data coverage depth ultimately determines whether a CRE intelligence tool is genuinely useful or an interesting demo that practitioners do not renew. The AI query interface is among the best in the CRE market intelligence category, and the focus on deal-level effective rent data addresses a real and persistent gap in the CRE practitioner’s information diet. The score reflects the honest assessment that data coverage outside primary gateway markets is not yet sufficient to make Orbital a primary intelligence tool for practitioners with national or secondary market focus. For capital allocators evaluating CRE intelligence technology, Orbital represents a platform in the value creation phase of its development trajectory. The market opportunity is real, the product direction is right, and the execution question is whether the company can build the data coverage depth and institutional relationships required to displace CoStar as the default intelligence layer for transaction professionals at scale.
For institutional investors evaluating CRE market intelligence as a competitive advantage in deal sourcing and underwriting, the platforms that deliver deal-level intelligence rather than market-level statistics create meaningful information asymmetry advantages. Several private fund platforms are building proprietary intelligence layers that combine commercial data vendors with AI-powered synthesis tools to identify market dislocations before they are reflected in published market statistics.
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Frequently Asked Questions: Orbital
What is Orbital and how does it serve commercial real estate?
Orbital is a CRE market intelligence platform that delivers deal-level comparable transaction data through an AI-powered natural language query interface, allowing commercial real estate practitioners to ask plain-language questions about market conditions and receive structured responses with current comparable data, trend analysis, and confidence indicators. The platform addresses a persistent data gap in the CRE information market: standard data products like CoStar aggregate transaction data to market-level statistics that obscure the deal-level effective rent, free rent concession, and tenant improvement data that practitioners actually need for transaction advisory and market survey work. According to Green Street’s 2024 CRE Technology Adoption Report, 67 percent of institutional CRE professionals identify lack of granular market intelligence as the primary friction point in their deal execution process. Orbital targets this friction with an interface that makes deal-level data accessible through the same conversational query format that practitioners use internally when asking a colleague to pull market comps, dramatically reducing the research time required for pitch preparation and market survey development.
How does Orbital improve market research workflows for CRE brokers and advisors?
Orbital replaces the manual CoStar search and personal network call workflow that CRE brokers currently use to gather market intelligence with a systematic, AI-powered query process that returns structured comparable data in minutes rather than hours. A broker preparing a market survey for a tenant client evaluating office relocation options can ask Orbital specific questions about recent deals in their target submarkets, effective rents for comparable space configurations, and landlord concession trends, and receive structured data sets with source attribution and confidence indicators rather than raw database records requiring manual interpretation. The platform’s natural language interface eliminates the database query syntax that makes comprehensive CoStar searches time-consuming for practitioners without dedicated research training. Practitioners report reducing the research phase of market survey preparation from 3 to 4 hours of manual work to approximately 45 minutes with Orbital, with the broker’s value-add shifting from data gathering to analytical interpretation and strategic advice. This time efficiency creates both direct labor cost savings and competitive differentiation in pitches where current, granular market intelligence is a meaningful differentiator.
What CRE asset types and markets is Orbital best suited for?
Orbital delivers the most reliable intelligence for office, retail, and industrial transactions in primary US gateway markets, including New York, Los Angeles, Chicago, Boston, Washington DC, San Francisco, and Seattle, where public lease filing requirements and dense broker networks create the data foundation that makes the platform’s comparable analysis genuinely useful. Within these markets, the platform performs best for deals in the 5,000 to 100,000 square foot range that represent the bread and butter of the tenant representation and investment sales markets, where comparable deal frequency provides sufficient data density for reliable analysis. Secondary markets including Atlanta, Dallas, Denver, Phoenix, and Charlotte have improving coverage but may show data sparsity in specific submarkets or for non-standard lease structures. The platform is least effective in tertiary markets and for asset types like multifamily, hospitality, and specialty properties where Orbital’s transaction database currently has limited depth. For practitioners whose primary geographic focus is the top 10 to 15 US markets across office, retail, and industrial asset classes, Orbital’s data coverage is the most robust and useful.
Where is Orbital headed in 2025 and 2026?
Orbital’s development roadmap for 2025 and 2026 prioritizes three strategic initiatives that would significantly expand the platform’s value proposition for institutional CRE users. The first is data coverage expansion into secondary and tertiary markets, which is the most critical capability gap for the platform to address national scale adoption. The second is predictive analytics capabilities that would apply AI analysis to demand indicator data, corporate hiring signals, and business expansion announcements to identify tenant demand before it appears in the leasing market, giving practitioners an early signal advantage for targeting relocating tenants and anticipating submarket inflection points. The third is deeper integration with pitch book and presentation production workflows, where Orbital data could populate standardized market survey templates directly, reducing the time from research query to formatted client deliverable from 45 minutes to under 10 minutes. The competitive environment will require Orbital to execute these roadmap initiatives before CoStar’s AI capabilities catch up to the user experience advantage Orbital currently holds, making 2025 the most consequential execution year in the company’s history.
How can CRE firms access Orbital and what should they budget?
CRE firms can access Orbital through the company’s website at getorbital.com, where individual broker subscriptions, team plans, and enterprise options are available with a trial period that allows practitioners to verify data coverage in their specific markets before committing. Individual broker subscriptions are estimated at $150 to $400 per month depending on the data tier and geographic scope selected. Team plans for brokerage groups are estimated at $500 to $2,000 per month with per-seat pricing. Enterprise contracts for institutional users are custom-priced. The ROI justification for individual users is straightforward: Orbital needs to help a broker win one additional mandate per year to generate ROI that exceeds the annual subscription cost by a significant multiple. For a brokerage team where market survey quality is a competitive differentiator in pitch presentations, the platform’s ability to systematize and accelerate the research process creates a compounding competitive advantage that makes the cost easy to justify. The critical first step is running Orbital queries for markets where the practitioner already knows the current deal landscape, which allows direct validation of data quality before relying on the platform in client-facing work.
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